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SCE today revealed the little PlayStation Store "look" they've been teasing about since last week. And very much inline with the rumors, it takes many design cues from the very slick SingStar Store built right into the PS3 version of SingStar. Besides the fact that the store will not be updated for the next 2 weeks, of particular interest is that the PS3 will require a firmware update before the new store launches and that it has confirmed to not be web based any longer. Yes! There also seems to be slight differences bewteen the organization of the North American and European version at the moment as well (see comparisons below). The official PlayStation Blog expects to be showing off a video walkthrough of the new store in motion, very soon. Check out the screens below, as well as the official announcement for now. Sony Computer Entertainment America (SCEA) today announced that it will revamp the PLAYSTATION Store for PLAYSTATION 3 (PS3) in mid-April with a new, more dynamic look and improved navigation. Currently an integrated online storefront, the PLAYSTATION Store will live natively on PS3, enabling customers to more easily and quickly locate and purchase games, and download demos, game videos, Blu-ray movie trailers and other game-related content for PS3. To enable enhancements to be made to the store, no additional downloadable content will be posted prior to the revamp, starting April 3. However, customers will be able to access, browse, shop and download from the PLAYSTATION Store during this period. Regularly scheduled PLAYSTATION Store content updates will resume with additional games and game-related items, including the downloadable version of the highly-anticipated exclusive PS3 title Gran Turismo 5 Prologue, the next installment of the billion dollar selling racing franchise and intense precursor to Gran Turismo 5. In the PLAYSTATION Store, customers can use their PLAYSTATION Network accounts and "virtual wallets" to seamlessly purchase and download content for PS3. The PLAYSTATION Store revamp will not affect PLAYSTATION Network accounts or the virtual wallet system. There are currently more than 3.5 million registered PLAYSTATION Network accounts in North America. The PLAYSTATION Store can be accessed via XMB (XrossMediaBar). Customers accessing PLAYSTATION Store starting in mid April will be prompted to download a free firmware update, which will automatically enable access to the new PLAYSTATION Store.
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