Nintendo and Southwest Airlines are giving some of the airline's most-traveled flyers a surprise gift, and we're not talking peanuts here. Fifty of Southwest's Rapid Rewards Members have been mailed a Nintendo DS Lite and a copy of Brain Age: Train Your Brain in Minutes a Day, marking the first time that Southwest has partnered with an outside company to provide a special treat for Rapid Rewards Members. The gifts are being offered both as a thank you and to help these travelers pass the time during their next trip, which no doubt is coming up soon.
"We are helping our Members welcome the New Year with low fares, frequent flights and, of course, exercise ... exercise for their mind while they travel," said Blair McGrain, Director of Marketing Planning and Customer Loyalty. "We are thrilled to partner with Nintendo to give our Members some FUN in the New Year."
Selected by Southwest Airlines for their longtime loyalty and accumulated miles, the Rapid Rewards Members who received the Nintendo DS and copy of Brain Age have collectively flown more than 79.2 million miles, spent more than 132,854 hours in the air and represent more than 600 years of membership.
Nintendo DS is the world's best-selling hand-held video game system, and has sold nearly 7 million in the United States alone. DS has games for kids and adults alike. Brain Age keeps users' minds active with sudoku puzzles, memory quizzes and fun tests in reading and math. Rapid Rewards Members can write their answers directly onto the touch screen of Nintendo DS and stimulate their brains during their flights (as long as they remember to turn off their portable electronic devices before takeoffs and landings).
"Nintendo DS has long been a favorite of travelers," says George Harrison, Nintendo of America's senior vice president of marketing and corporate communications. "Providing some of Southwest's premiere travelers with these gifts helps us reach out to new audiences and shows that we make fun games for everyone."
RSS
