Sega today announced a team-up with Qualcomm to develop titles on wireless devices. The company will utilize Qualcomm's new BREW [Binary Runtime Environment for Wireless] application platform. The application is a new standard for developing applications and Sega titles will start appearing in Japan on BREW-enabled handsets by December 2001. Check out the full press release below.
TOKYO, Sep 26, 2001 (BUSINESS WIRE) -- Sega(R) Corporation today announced it is bringing its legendary video game content and gaming technology to various wireless devices via QUALCOMM's (QCOM, Trade) Binary Runtime Environment for Wireless(TM) (BREW(TM)) application platform. QUALCOMM's BREW initiative provides a standard platform for developing applications for wireless devices. Consumers will be able to play Sega games via BREW-enabled handsets as early as December 2001.
"There is a major market for wireless gaming in Japan and we expect to see a similar trend in the United States," said Ryoichi Shiratsuchi, director of Mobile Communications Division, Sega Corporation. "To take advantage of these markets, Sega Corporation is aggressively teaming with major wireless companies worldwide, such as QUALCOMM and its BREW initiative."
"We're excited to have one of the leading interactive entertainment content providers join the BREW developer community," said Gina Lombardi, senior vice president of marketing and product management for QUALCOMM Internet Services. "Sega will be able to bring its legendary games to BREW-enabled handsets, providing users with a truly interactive gaming experience."
Today's announcement further proves Sega's commitment to lead globally in the area of content development for wireless companies. In Japan, Sega currently provides Java-based games for Motorola's iDEN, NTT DoCoMo's iMODE and J-Phone's J-Sky phones, as well as downloadable ringing tones for the iMODE and J-Sky, and AU/KDDI's EZ Web. In the U.S., Sega has announced a partnership with Palm to deliver content to Palm(TM) handheld computers and Synovial Inc to bring Sega games to the Compaq iPAQ(TM) Pocket PCs.
RSS
