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Kellogg’s amiibo-enabled Super Mario Cereal available next month


Cereal boxes sure are advanced these days…  As rumored, Nintendo and Kellogg’s  today revealed a new Super Mario Cereal with amiibo functionality built right into the box.  Pretty neat!

The hopefully tasty limited edition Super Mario Cereal will hit store shelves on December 11th and will feature the ability to interact with Super Mario Odyssey via the Nintendo Switch to receive some gold coins are hearts… nothing too crazy.  But still, very cool.

See some box shots of the cereal below.

Kellogg’s Super Mario Cereal:

With Super Mario Cereal, Nintendo and Kellogg’s have teamed up to take fans on a breakfast odyssey that will continue long after the cereal box is empty. In addition to collectible Super Mario Odyssey box art, each Super Mario Cereal box functions as an amiibo accessory, making breakfast a more playful experience.

“This powered-up partnership with Kellogg’s is another exciting way for us to expand the Nintendo brand in unique and creative ways,” said Tom Prata, Nintendo of America’s Senior Vice President of Strategic Initiatives. “We are always looking for new opportunities to bring smiles to people of all ages, and this is a fun way to kick off the day.”

The limited-edition cereal box will begin hitting store shelves across the U.S. as early as Dec. 11. Those playing the Super Mario Odyssey game can tap the cereal box on the Nintendo Switch system, like you would an amiibo, to receive gold coins or a heart in the game. Even the cereal itself has a Super Mario twist, with colorful power-up marshmallows and a blast of mixed berry flavor in every box.

“We are thrilled to pack so much fun into one box of cereal,” said Brad Schwan, Senior Director of Morning Foods Marketing. “The package adds value and excitement for fans, with marshmallow shapes in the cereal inspired by Super Mario power-ups to tie the theme together.”

For more information about Nintendo, visit https://www.nintendo.com/. For more information about Kellogg’s, visit https://www.kelloggs.com.

Super Mario Odyssey – Nintendo Switch


Manufacturer: Nintendo
ESRB Rating: Everyone 10+
Platform: Nintendo Switch
Genre: Platformer

New From: $50.97 USD In Stock
Release date October 27, 2017.