Two new controller announcements came from the Microsoft conference today. One of which features new, custom color Xbox One controllers priced at $79.99. The color combinations extend to the outer shell and buttons, and with an additional fee you can even have the controller engraved.
Along with that, in tandem with Gears of War 4, a new Elite controller is announced with a Gears of War inspired design, available in limited quantities and priced at $199.99. Check out both of the videos below for a glimpse at each announcement.